Sunday, 8 June 2014

Why the games industry is so important to the British economy


Potential Questions for the Exam

AIDA - aiming to reach your audience

DECCS - Promotional Campaign

Audience Types

Key Audience Theories

Call of Duty Promotion Timeline

Look at this excellent webpage for ideas:
http://www.dipity.com/whitmedia/Call-of-Duty-Ghosts/
30% of COD: Ghosts for one day only
31 Dec 2013

http://majornelson.com/2013/12/30/countdown-to-2014-daily-deal-day-15-call-of-duty-ghosts/

Double XP Weekend announced
27 Dec 2013

From 27th to 30th December 2013 all players online will receive double XP.
http://www.charlieintel.com/2013/12/23/double-xp-weekend-for-ghosts-starts-dec-27th-and-ends-dec-30th/

Season Pass trailer posted on YouTube
19 Dec 2013

Game released for PS4
22 Nov 2013

Game released for Xbox One
15 Nov 2013

Facebook page posts image promoting next-gen console versions
13 Nov 2013

Uses the hashtag #ghostsnextgen

Eminem's Marshall Mathers LP 2 Released.
5 Nov 2013

In-store GAME multiplayer promotional stand
5 Nov 2013

Game released for PC, PS3, 360, Wii U
5 Nov 2013

Celebrity multiplayer tournament takes place
4 Nov 2013

Call of Duty: Ghosts is hosting a star-studded multiplayer tournament this evening (November 4) to mark the game's launch. Hip hop duo Rizzle Kicks, rapper Wretch 32, footballers Andros Townsend and Daniel Sturridge, and rugby player Tom Croft are among the celebrities taking part in the event.
http://www.digitalspy.co.uk/gaming/news/a528434/call-of-duty-ghosts-uk-stars-face-off-in-tournament-as-it-happened.html

ASDA confirms midnight launch events

30 Oct 2013
http://www.mcvuk.com/news/read/asda-confirms-39-97-price-for-cod-ghosts-outlines-midnight-events-deals/0123439

Extinction game mode trailer released
28 Oct 2013

Monster Energy gives away in-game items with promotional cans
22 Oct 2013

Call of Duty Time adverts air on TV and YouTube
13 Oct 2013

Multiplayer reveal footage posted on YouTube
17 Sep 2013

UK Single Player Trailer released
9 Sep 2013

Eminem pre-order offer announced
9 Sep 2013

What is the Call of Duty®: Ghosts Eminem Special Price Offer? Fans who purchase Call of Duty: Ghosts at participating retailers will get a limited time offer to buy the standard digital edition of Eminem's new album, “The Marshall Mathers LP2,” for a special reduced price. The album includes a bonus studio track, available only through this offer.

@InfinityWard promises 500 players a free copy of the game
21 Aug 2013
http://twitter.com/InfinityWard/status/370310134372630531

Eminem's 'Survival' featured in new multiplayer trailer
15 Aug 2013

Collector's Edition 'Breach' trailer
15 Aug 2013

Multiplayer footage revealed live from LA
14 Aug 2013

Pre-order bonus map announced
1 Jul 2013
http://www.webpronews.com/call-of-duty-ghosts-bonus-pre-order-map-announced-2013-07

Gameplay revealed at Xbox One event in Redmond, USA
21 May 2013

CoD: Ghosts officially announced
1 May 2013

Pre-orders were also available. The announcement included details of the Xbox One event at which the game would be revealed.
http://www.forbes.com/sites/erikkain/2013/05/01/call-of-duty-ghosts-officially-announced-big-reveal-coming-at-xbox-event-may-21st/

'Masked Warriors' teaser trailer released
1 May 2013

@InfinityWard tweets the website image
30 Apr 2013

With the hashtag #soon
http://instagram.com/p/YvXoxlyp-R/

Tesco 'accidentally' lists CoD: Ghosts on its website
24 Apr 2013
http://venturebeat.com/2013/04/24/u-k-retailer-tesco-pulls-listing-for-call-of-duty-ghosts-after-it-was-put-up-accidentally/

Teaser website goes live
15 Apr 2013

The official Call of Duty website was replaced with a mysterious image that updated when users logged in with either Facebook or Twitter. The mosaic was completed by 30th April and looked like the attached image.

Activision confirms development of CoD: Ghosts
15 Feb 2013
http://www.polygon.com/2013/2/7/3965150/next-call-of-duty-game-activision-poorer-performance

Bored with call of Duty? Check out this page on The Legend of Zelda:

http://www.dipity.com/whitmedia/The-Legend-of-Zelda-A-Link-Between-Worlds/

L A Noire